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Urben Pupen is a mission-driven organization committed to enriching Prague's urban environment with sustainable resources and services. In partnership with the Prague municipality, the organization spearheaded a pioneering public composting system. The overarching aim of the project was to ensure widespread distribution of project and business information among the general public, thereby fostering greater awareness, engagement, and informed decision-making among city residents.
Brand Guide
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Molot
Poster Design
Concepts for the compost system
First Iterations
To start, I embarked on a comprehensive exploration of the brand's visual components in conjunction with information architecture, with the aim of developing a cohesive and intuitive design that promotes optimal readability and seamless user flow.
Subsequently, our team opted to streamline and prioritize the core design elements, elevating the most critical information to the forefront of the design. At the time, this focused on spotlighting the company's identity, vision, and mission, thereby enabling users to easily comprehend the essence of the brand and its aspirations for the future.
Final Design
The ultimate design solution was predicated on the principle of simplicity, with a concerted focus on amplifying the salient information that the company sought to communicate to its target audience.
Additionally, the design incorporated a QR code on the poster that seamlessly directs users to the company's social media page, where a wealth of additional information and resources awaits. This deliberate design feature serves to optimize user engagement, fostering greater brand awareness and long-term loyalty.