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Oxygen for teams is an Atlanta based coaching business that focuses on creating healthy, happy, high-performing teams.
Project Description
The primary objective of this project involved consolidating individual coaching services into a unified company that offers a diverse range of services for various team types.
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As the assigned designer, my responsibility was to consider the individual services provided and develop a new brand that fully embodied their shared values and vision.
Logo Design
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After an iterative process of receiving feedback and maintaining open communication with our client, we collectively determined that a more lifelike design approach would be most suitable, as opposed to a stylized approach. As a result, the ultimate design solution features a transparent bubble that adeptly captures the colors in its environment, thereby steering clear of any resemblance to pollution. Additionally, the design presents a set of consistent and replicable visual components that can be effectively leveraged for enhancing brand coherence.
Branding Guide
#3D9BE9
#0E3F5E
#FFCD69
#FE9C4A
Futura Bold
Futura
Website
A critical aspect of the design entailed strategizing the presentation of the client's diverse range of services. Through the creation of distinct sections for Teams and Individuals, users are empowered to streamline their search and readily identify the service that best aligns with their unique needs.
The visual components of the logo effectively enhance the company's social media and broader branding initiatives. Its transparency fosters an environment of visual harmony, enabling other design elements to take center stage and elevating the company's core messaging.
Social Media
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